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Scrub a dub dub; data need a good cleaning
We recently caught up with Sam Zales, president of ZoomInfo, who just marked his first anniversary with the company. Zales spent a good part of the past year traveling the field, huddling with...
View ArticleSales and marketing alignment: A legitimate debate or more lip motion?
Is the debate between sales and marketing alignment the b2b industry’s version of Waiting for Godot? If you think about it, the debate is rather Beckett-esque. Two folks wandering through the desert,...
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